4×ROI
Led a CEO-sponsored personalization initiative at a Fortune 500 retailer, delivering $120M+ in incremental revenue and $20M+ in incremental EBITDA over two years.
WHERE MARKETING STRATEGY MEETS ENGINEERING EXECUTION.
Independent advisory that helps CMOs turn data, technology, and AI decisions into delivered growth, by aligning marketing and engineering to build it together.
Track record
87%cost reduction
Consolidated marketing technology and operations at a major tech company, cutting campaign costs while scaling volume 20×.
40+brands
Marketing and customer strategy across 40+ brands and eight industries, as both an in-house executive and outside advisor.
Rob ran marketing technology and AI for me at Staples. He combines the strategic clarity of a consultant with the operator credibility of someone who has actually built these capabilities at scale. The decisions he led delivered $13M in EBITDA in year one. He is the person I would want in the room for any CMO facing a big martech or AI investment decision.
Where Should We Invest Next?
You have customer data, market signals, and a dozen competing priorities. I help you cut through the noise and align your strategy with what your best customers are actually telling you.
- Customer-led growth strategy
- AI opportunity assessment
- Board / ELT strategy sessions
How Do We Turn Data Into Action?
Most teams are drowning in dashboards but starving for insight. I help you connect customer data to real decisions, so the right message reaches the right customer at the right time.
- Customer lifecycle strategy
- Marketing technology roadmaps
- Personalization programs
Do I Have the Right Team and Partners?
Transformation stalls without the right skills, structure, and honest guidance. I serve as a trusted, vendor-agnostic thought partner to help you build the team, evaluate partners, and lead the change.
- Executive coaching
- Organizational design
- Capability building
How well do you know your customer?
These are the five questions your CEO and board are going to ask. Can your team answer them with confidence?
- Who is your best customer, and what percent of sales and profit do they represent?
- Are your best customers getting a differentiated experience?
- Who is your target customer for acquisition, and why?
- What is your fastest-growing customer segment?
- What is your customer retention rate, and how is it trending?
When I asked these questions at a Fortune 500 retailer, it triggered a transformation that delivered $20M+ in incremental EBITDA growth over two years.
If your team can’t answer these confidently, that’s where we should start.
