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YOU KNOW YOUR CUSTOMERS HOLD THE KEY TO GROWTH. LET’S UNLOCK IT.

I help CMOs and senior marketing leaders turn customer intelligence into measurable, sustainable growth — faster than they could on their own.

Track record

4×ROI

Led a CEO-sponsored personalization initiative at a Fortune 500 retailer, delivering $13M+ in annual EBITDA growth.

87%cost reduction

Consolidated marketing technology and operations at a major tech company — cutting campaign costs while scaling volume 20×.

40+brands

Marketing and customer strategy work across 40+ brands — as both in-house executive and outside advisor — spanning technology, retail, telecom, energy, travel, financial services, restaurants, and healthcare.

10+agencies orchestrated

Led 10+ agencies as client-services lead for a Fortune 20 oil & gas advertiser — integrating brand, performance, and operational marketing.

Where Should We Invest Next?

You have customer data, market signals, and a dozen competing priorities. I help you cut through the noise and align your strategy with what your best customers are actually telling you.

  • Customer-led growth strategy
  • AI opportunity assessment
  • Board / ELT strategy sessions

How Do We Turn Data Into Action?

Most teams are drowning in dashboards but starving for insight. I help you connect customer data to real decisions — so the right message reaches the right customer at the right time.

  • Customer lifecycle strategy
  • Marketing technology roadmaps
  • Personalization programs

Do I Have the Right Team and Partners?

Transformation stalls without the right skills, structure, and honest guidance. I serve as a trusted, vendor-agnostic thought partner to help you build the team, evaluate partners, and lead the change.

  • Executive coaching
  • Organizational design
  • Capability building

How well do you know your customer?

These are the five questions your CEO and board are going to ask. Can your team answer them with confidence?

  1. Who is your best customer, and what percent of sales and profit do they represent?
  2. Are your best customers getting a differentiated experience?
  3. Who is your target customer for acquisition, and why?
  4. What is your fastest-growing customer segment?
  5. What is your customer retention rate, and how is it trending?

When I asked these questions at a Fortune 500 retailer, it triggered a transformation that delivered $13M in incremental earnings growth.

If your team can’t answer these confidently, that’s where we should start.

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